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Work · 09 builds

Real systems.Real peopleusing them.

Every product here is live and in use: in a school, a storefront, a sales team's dialler or a parent's WhatsApp. Most are login-protected, so what you see are the public faces of working systems.

Build on one of these ↗

The GCM stack · 6 products, 1 school

GCM Convent School website on mobile: Building strong futures, rooted in safety and values
1,500+students served
93%parent happiness

01 · Education · Web

GCM Convent School

The official website of GCM Convent School in Kadial, Punjab, run under the Gian Chand Modi Educational Trust. It's a cinematic, mobile-first site that tells the school's story and keeps parents informed.

Challenge
A village school with city-grade teaching needed a web presence that earned the same trust parents give it in person.
We built
A video-led homepage, a live news and announcements feed, admissions and contact flows, and the public face for the school's other four products.
Outcome
The site the school uses to present 1,500+ students served, 50+ teachers and a 93% average happiness rating to new families, with 3× more admission enquiries in the first season.
Live
gcmconventschool.in ↗
pay.gcmconventschool.in
GCM online fee payment: verify student, review and pay with UPI, cards or net banking
₹38.6Lcollected online
2,140payments · 0 queues

02 · Fintech · Smart identification

Smart Pay · Fee gateway

A payment gateway that identifies the student before money moves: admission number, class and the last four digits of the registered mobile number. Then it fetches pending fees and takes payment through PhonePe.

Challenge
Fee counters, queues and manual matching of payments to the right child.
We built
A three-step flow (verify, review and pay, receipt), with UPI, cards and net banking via PhonePe, instant email receipts and automatic updates to school records.
Outcome
Parents pay in a few taps from anywhere, and the school's books reconcile themselves: ₹38.6 lakh collected online across 2,140 payments.
Live
pay.gcmconventschool.in ↗
classmate · student management
Classmate dashboard: 357 students, 25 tests, syllabus and marks tracking
524marks recorded

03 · Education · SaaS

Classmate

A student management platform covering students, teachers, tests, syllabus and marks, with analytics and early alerts like low attendance.

Challenge
Academic records spread across registers and spreadsheets, with no single view of how a class is doing.
We built
Student and teacher records, test creation, mark uploads, syllabus tracking, performance analytics and an activity feed.
Outcome
357 students, 25 tests, 30 syllabus items and 524 marks recorded so far.
Access
Login protected, for staff only
ulib.gcmconventschool.in
GCM Library catalogue: search 90 books by title, author or ISBN with live availability
1,180issues this term

04 · Education · Software

uLib · Smart Library

A library system with a public catalogue: students search by title, author or ISBN and see what's on the shelf right now. Behind it, reader and staff logins handle issue and return.

Challenge
Paper registers, lost books, and no way for a student to know if a book was in.
We built
A searchable catalogue with live availability and copy counts, category filters, and reader and staff portals.
Outcome
90 titles catalogued and searchable, with live availability for every copy: 1,180 issues this term, 40% fewer overdue books.
Live
ulib.gcmconventschool.in ↗
notify.gcmconventschool.in
GCM Notified dashboard: WhatsApp campaigns, connected school numbers, delivery and read tracking
12,480messages this term
96%delivered

05 · AI · Automation · WhatsApp

GCM Notified

The school's WhatsApp notification system. Office staff send notices, fee reminders and wishes to the right parents in one click, from the school's own connected numbers, and see what was delivered and read.

Challenge
Circulars lost in group chats, fee reminders typed one by one, and no way to know who actually saw a message.
We built
1-click notify, campaigns, contact lists, multiple connected office numbers (Accounts Office, Record Office), and delivery, read and failure tracking with an activity log.
Outcome
A real fees campaign reached 34 of 42 parents with 19 reads, without anyone typing a message. Across the term: 12,480 messages sent, 96% delivered.
Access
Login protected, for school staff only
Wellness radar · Grade 9Live
S1
Student #A214
Sleep · mood · withdrawal signals
Priority
S2
Student #B087
Check-in dropped 3 weeks
Watch
S3
Student #C342
Stable across 6 check-ins
Stable

06 · Mental health · AI

Upsych × GCM Trust

An early-identification platform that spots students who may need psychological support, so counsellors can act before a quiet struggle becomes a crisis.

Outcome
400+ users onboarded and returning daily, a depth density index of about 0.175, and 85% product coverage at launch.
Stack
AI risk scoringWeb appDashboardsPrivacy-first

Full case study ↗

Ventures & brands

curapell.com
Curapell skincare storefront homepage

07 · Brand · Ecommerce · Marketing

Curapell

A complete digital transformation of a sensitive-skin skincare brand, from first consultation to a storefront that says it's trusted by 10,000+ customers.

We built
Brand consultation, the ecommerce store, digital campaigns and the offline build, so the brand is consistent everywhere a customer meets it.
Stack
Brand strategyShopifyPerformance marketingOffline retail
Live
curapell.com ↗
Curapell 7 Days Instagram Campaign plan cover, 21 to 27 March Day 1 post plan: concept, captions, hashtags and reference image
+42%reach, week on week

08 · Content · Social

UC × Curapell · 7-Day Campaign

A seven-day Instagram launch campaign (21–27 March) planned post by post. Each day has a format, a concept, reference captions, hashtags and a reference visual.

Formats
Memes and carousels, mixing relatable humour ("Haath chorey, pakore jal ayenge!") with skincare education.
Why it works
A daily posting plan the brand team can run without guesswork, with tone, timing and captions decided upfront. Result: +42% reach week on week.
Stack
Content strategyCopywritingPosting calendarInstagram

AI & automation

ISHA · Call analytics● Live
86calls today
63%connected
17hot leads
L1
PCD pharma franchise enquiry
Call 2m 14s · Hindi · intent: high
Hot
L2
Distributor, bulk tablets
No answer · retry queued 4 pm
Retry
L3
Price check only
Call 0m 48s · intent: low
Cold

09 · AI · Automation · Incubating

Prector × ISHA

The IndiaMART Sarvam Handover Agent: an n8n engine that picks up every IndiaMART lead, cold-calls it through a Sarvam AI voice agent, and writes detailed call feedback back to a Google Sheets CRM.

Challenge
Hundreds of inbound pharma leads, too few people to call them fast, and no record of what was said on each call.
We built
Lead capture, deduplication, AI calling, a retry queue, a call dump and sync status, and a response book with outcomes for every lead. It all runs on a low-cost Google Sheets MiniCRM.
Next
We're scaling ISHA into a one-click analytics engine for AI calls, and inviting partners in.
So far
1,240 leads called, 63% connect rate, first response in under 5 minutes.

Explore ISHA ↗

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