The Uplift Co
Start a project Idea
We pressure-test the problem with real users and data before a line of code.
- Discovery
- Prototype
- Lean Sheets MVP
The Uplift Co, a product and venture incubator: we build, you rise.
The Uplift Co is a product & venture incubator. We build the AI, software and brands a business runs on, lift every link of its value chain, and stay invested in what grows.
↗What we are
We're a product & venture incubator. We don't fix one screen, we lift the whole chain — from the first enquiry to the fee receipt, the library shelf, the classroom and the counsellor's desk. From a lead on IndiaMART to an AI call to a closed deal. From a skincare idea to 10,000+ customers. Then we stay invested in the growth.
9
Builds shipped and running in the real world
6
Products powering one school, end to end
1,500+
Students at the school running on our stack
10,000+
Customers served by Curapell, a brand we built end to end
Case · GCM Convent School
One school.Every link lifted.
For GCM Convent School, under the Gian Chand Modi Educational Trust, we didn't build a website and leave. We built the whole operating stack: six products that cover a student's journey from first enquiry to wellbeing, and keep every parent in the loop.
◎
01 · Admissions
School Website
The story, the notices and the enquiry funnel, built mobile-first for parents.
gcmconventschool.in ↗₹
02 · Fees
Smart Pay
Identify the student, fetch the dues, pay by UPI, card or net banking. Receipts and records update themselves.
pay.gcmconventschool.in ↗✎
03 · Learning
Classmate
Students, tests, syllabus and marks in one dashboard, with analytics and attendance alerts.
Login protected❏
04 · Reading
uLib Library
A live catalogue students can search, with reader and staff logins for issue and return.
ulib.gcmconventschool.in ↗✉
05 · Communication
GCM Notified
One-click WhatsApp notices, fee reminders and campaigns from the school's own numbers, with delivery and read tracking.
Login protected♡
06 · Wellbeing
Upsych
Early identification of students who need psychological support, before anyone has to ask.
Read the case ↗The work in action
Things we'vebuilt & shipped
400+ usersLive
Wellness radar · Grade 9Live
S1
Student #A214
PrioritySleep · mood · withdrawal signals
S2
Student #B087
WatchCheck-in dropped 3 weeks
S3
Student #C342
StableStable across 6 check-ins
Fees run · 34/42 sentLive
12,480messages this term
96%delivered
gcmconventschool.inLive
1,500+students served
93%parent happiness
Live
₹38.6Lcollected online
2,140payments · 0 queues
357 studentsLive
524marks recorded
90 titles liveLive
1,180issues this term
10,000+ customers
7-day launch
+42%reach, week on week
Product & venture incubator
From ideato venture.
Some teams need a product. Some need a company built around one. We do both, and we keep skin in the game after launch.
Product
We design, build and ship: AI, payments, apps and automation that people actually use.
- AI agents
- Web & apps
- Payments
- n8n automation
Venture
We build the brand, the go-to-market and the growth engine, and stay invested in the outcome.
- Brand
- Campaigns
- Growth
- Partnership
Now incubating · Open to partners
ISHA: a one-click analytics engine for AI calls.
Born from our build for Prector, ISHA picks up every IndiaMART lead, calls it with a Sarvam voice agent, retries the misses and writes back detailed call analytics. We're inviting partners to build and scale it with us.
ISHA · Call analytics● Live
86calls today
63%connected
17hot leads
L1
PCD pharma franchise enquiry
HotCall 2m 14s · Hindi · intent: high
L2
Distributor, bulk tablets
RetryNo answer · retry queued 4 pm
L3
Price check only
ColdCall 0m 48s · intent: low
What we practise
Five fields.One obsession: growth.
We go deep in a few industries instead of shallow in all of them. Each field gets the right mix of AI, software and marketing.
01EducationSchool websites, fee gateways, library systems, classroom tools and student wellbeing.
02AutomationAI voice agents, n8n workflows and Sheets-based systems that run without babysitting.
03Mental HealthEarly-signal products like Upsych, designed with care and privacy first.
04EcommerceStorefronts, payments and the operations behind them, from first SKU to scale.
05Digital MarketingCampaign plans, content calendars and performance tied to revenue, not vanity metrics.
Spotlight · Upsych × GCM Trust
Catching thequiet signalsearly.
Built with the Gian Chand Modi Educational Trust, Upsych identifies students who may need psychological support early, before a quiet struggle becomes a crisis.
400+
Onboarded users
0.175
Depth density index
85%
Product coverage
How we work
Invested growth,in four moves.
Most agencies are paid to deliver. We'd rather be measured by what happens after launch, so we build for outcomes and stay in the room.
01
Diagnose
We map your value chain and find the weakest link worth fixing first.
02
Build
Lean first: a Sheets MVP when that's enough, a full product when it isn't. Shipped in weekly sprints.
03
Invest
Shared targets, ongoing iteration and real accountability for the numbers.
04
Scale
What works gets automated and multiplied across campuses, channels and markets.
Trusted by
Gian Chand Modi Educational TrustGCM Convent School · 6 products
CurapellBrand · Ecommerce · Campaigns
PrectorAI calling · ISHA
Journal
Notes from theincubator.
01 · Venture incubationAI Engine for New Age Venture Incubation in IndiaHow an AI startup incubator can help Indian founders test cash flow, pricing and customer assumptions before committing their savings.4 min read ↗02 · Venture incubationHow to Choose an AI Startup Incubator in IndiaChoose an AI startup incubator in India by checking customer access, technical support, program terms and the work your team needs to finish.4 min read ↗03 · Venture incubationGenerative AI Incubator From Working Demo to Paying CustomerHow a generative AI incubator can help founders test customer value, reliability and costs on the way from a working demo to a paid pilot.4 min read ↗
Ready torise?
Tell us which link in your chain is weakest. We'll reply within one working day with how we'd lift it.
hello@theupliftco.com