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Steps to Finding the Best AI Writing Tools

Steps to Finding the Best AI Writing Tools

Many AI writing tools offer a limited trial period or complimentary plan, allowing you to try out the tool before committing to a full paid subscription. This allows you to test the functionality of the tool without compromising your workflow.

Describe allows you to generate descriptions of your subject using sight, smell, taste, sound, and touch, as well as metaphors. It is particularly useful for fiction writers or creative writing.

1. Know Your Purpose

Know Your Purpose

In our research for the best free ai writing tool, we found that the most important factors are ease of use and the quality of the output. The more intuitive the interface and the better the help docs, the easier it will be to integrate the tool into your content workflow.

For example, GrowthBar is a great AI writing tool for marketing because it can do most of your content writing for you and also has an SEO tool that helps with keyword research, content optimization, and website inspection. While it is expensive, it is well worth the price because it saves you a lot of time and effort.

Another good choice is INK Editor, which is designed to write SEO-optimized content for websites. It has a variety of templates for different types of content, including blog posts, product descriptions, and social media posts. It also offers a free trial with up to 10 articles per month.

2. Research Your Competitors

There are a lot of options for AI writing tools, but only some of them can meet your specific needs. For example, Copysmith is a strong pick for ecommerce sites that need quick copy for social media captions and ads. It also has a unique feature that allows you to write product descriptions in bulk, which saves time and effort.

Similarly, Infinaity is an excellent tool for content writers and bloggers who produce a large volume of articles. It lets you search for ideas and even write in real-time. It has a few weaknesses, however, such as the fact that it lacks a citation tool and can’t create SEO-optimized content.

Other options for short-form content include Copy AI, Surfer SEO, and Describe. All of these are similar to Jasper in that they use GPT-3 and have multiple templates. But compared to Jasper, they’re less expensive and have more features.

3. Identify Your Writing Style

Identify Your Writing Style

One of the challenges with AI writing tools is finding one that accurately captures your style. While there are tools that allow you to tell the AI what your style is (i.e., writing like Annie Dillard or writing about dwarves and magic), they can only do so much.

For example, telling the AI to write like a storyteller could produce results that are too similar to a fairy tale and too far from your own creative writing. Instead, focus on what you want the AI to do.

Marketing content often aims to inform and educate its audience in an objective and helpful voice. Using an AI writing tool to ensure all team members are using that same tone across documents can save valuable time for marketers.

For this reason, brands that use Jasper, a popular AI writing tool for marketing copy, report significant productivity increases. It also offers a distraction-free text editor and can create SEO-optimized content to help you rank faster on Google.

4. Choose Your Tool

While most of the AI writing tools on this list are geared toward marketing copy, some are also designed for creative writing (like short stories and screenplays). Sudowrite is a unique option in that regard – it’s specifically suited for creating narrative content, such as story arcs and plot points.

Another great tool is Hypotenuse, which is an all-in-one copywriting assistant. It’s especially useful for e-commerce sites, as it can help you craft product descriptions automatically by importing your products with a CSV file or through Shopify integration.


Finally, INK is an all-in-one AI writer with a particular focus on SEO. It’s one of the more powerful tools on this list, with a variety of templates that cover different types of content and keywords. Plus, it comes with a distraction-free editor and can generate up to 10 articles per month for free. That’s a lot more generous than most other GPT-3-based AI writing tools.